Jeff Bezos is very good at what he does. Building an e-commerce store is not hard (technically) but building a succesful e-commerce infrastructure is hard, very hard.
Most of us know that a lot retail stores have problems. The e-commerce website are totally breaking the stores unless they are part of the online strategy. If not they are at the mercy of the market, which in all fairness is controlled by Amazon.
Most of us have heard of the expression; “only the first impression counts”. In this study the appearance and thus the impression a CEO gives can to a certain degree give experts information about the profitability of a company.