Some of you may know the Chinese chat and e-commerce platform ‘WeChat’. It is without a doubt more advanced than any other chat program we know in Europe or even America.
But why the attention towards this Chinese chat platform? It is not outperforming Facebook, so why the attention towards this chinese platform. It is because WeChat has a firm grip on its monetization. Whatsapp did not generate any money, which they really need to. Facebook somehow needs to get their 22 billion dollars back.
This is were WeChat comes to the party. They have already figured out how to get money from their users. Whatsapp is in our lives and controls it, up to a point. But we do not yet make economic purchases through whatsapp, which is happening with WeChat. WeChat has a deeper engagement with it users on a daily basis. WeChat users purchase anything from groceries, to cab fare to movie tickets through WeChats.
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